File Name: JCTMG

EXPLORING THE INTERSECTION OF ARTIFICIAL INTELLIGENCE AND BUSINESS STRATEGY: A SUMMARY OF FINDINGS WITH SURVEY AND CASE STUDIES
Authors:
Suvendu Narayan Roy, Director, Knowgen Education Services Private Limited CEO, Learnet Manpower Solutions CEO and Chief Editor, Learnet Publishing
Abstract ID: 22
Submitted: November 22, 2024
Event: JCTMGN
Topic: Journal of Convergence in Technology and Management: Global Nexus
Presenter Name: Suvendu Narayan Roy
Presenter Preference: Poster
Status: Accepted
Keywords: Artificial Intelligence, Business Strategy, Competitive Advantage, Global Perspective, Innovation

" The effective incorporation of AI into business strategies is essential for organizations to stay competitive and relevant in today's rapidly evolving digital landscape.."

The study aims to explore the intersection of Artificial Intelligence (AI) and business strategy, examining how organizations globally are leveraging AI to drive innovation, efficiency, and competitive advantage. Specifically, the study aims to:

- Investigate AI applications in business strategy

- Analyze the strategic implications of AI adoption

- Identify best practices and future directions for AI-driven business transformation

This paper examines the intersection of artificial intelligence (AI) and business strategy, exploring how organizations globally are leveraging AI to drive innovation, efficiency, and competitive advantage. Through a comprehensive literature review and case studies, we identify key AI applications, strategic implications, and future directions for businesses navigating the AI revolution.

Key findings include the primary AI applications of natural language processing, machine learning and robotics, and their significant impacts on organizational transformation, change management, and ethical considerations. We also discuss global perspectives and regional differences in AI adoption.

Our research contributes to examining the role of AI in shaping business strategy and offers practical implications for organizations embracing AI-driven transformation. We highlight the need for strategic alignment, talent management, and responsible AI adoption to harness AI's potential.