File Name: IJCST

THE ROLE OF TECHNOLOGY IN SHAPING PUBLIC OPINION: A THEORETICAL FRAMEWORK OF ONLINE NEWS CONSUMPTION
Authors:
Soham Roy, Chief Editor, Management Ind-Academia Partner, E & O Learnet
Abstract ID: 18
Submitted: November 16, 2024
Event: IJCST
Topic: The International Journal of Communication, Science and Technology
Presenter Name: Soham Roy
Presenter Preference: Poster
Status: Accepted
Keywords: Agenda-Setting, Demographic Characteristics, Framing, Online News Consumption, Public Opinion, Social Media, Technology

This study examines the impact of technology on public opinion through online news consumption, analyzing the relationship between online news sources and public opinion.

Utilizing secondary data from existing academic datasets, this research investigates how demographic characteristics influence online news consumption and its subsequent effect on public opinion.

The study employs content analysis to identify trends and patterns in online news consumption and its influence on public opinion. Agenda-Setting Theory, Framing Theory, and Uses and Gratifications Theory provides theoretical grounds to the entire research work along with other theoretical concepts like Echo Chambers, Misinformation and Social Media Dynamics.

Findings shed light on the significant role technology plays in shaping public opinion, highlighting the influence of online news sources on public perception. The study reveals variations in online news consumption patterns across demographics, impacting public opinion. Social media emerges as a critical factor in shaping public opinion, with online news sources demonstrating agenda-setting capabilities.

This research contributes to the understanding of technology's impact on public opinion, informing strategies for media outlets, policymakers, and communication practitioners. By elucidating the complex dynamics between online news consumption and public opinion, this study provides valuable insights for navigating the rapidly evolving media landscape.