File Name: IJCST

DIGITAL RESILIENCE IN THE FACE OF CRISIS: THE IMPACT OF DIGITAL TRANSFORMATION ON ORGANIZATIONS DURING THE PANDEMIC
Authors:
Rituparna Sinha Chowdhury, Academic Researcher
Abstract ID: 17
Submitted: November 16, 2024
Event: IJCST
Topic: The International Journal of Communication, Science and Technology
Presenter Name: Rituparna Sinha Chowdhury
Presenter Preference: Poster
Status: Accepted
Keywords: Agility, Business Sustainability, COVID-19 Pandemic, Crisis Management, Digital Preparedness, Digital Transformation, Innovation, Organizational Resilience, Work Manageability

The COVID-19 pandemic has precipitated unprecedented disruptions across the global economy, compelling organizations to rapidly adopt digital transformation strategies. This study investigates the implications of pandemic-induced digital transformation on business organizations and associated stakeholders, focusing on digital preparedness, infrastructure, and customer adaptation.

Utilizing a qualitative approachapproach, this research evaluates the effectiveness of digital transformation initiatives in fostering innovation, enhancing work manageability, and institutionalizing agile operational models. The findings provide valuable insights into the role of digital transformation in navigating crisis-induced instability.

This study contributes to the understanding of digital transformation's impact on business organizations, shedding light on the complex interplay between digital technologies, organizational resilience, and sustainable growth. By exploring the pandemic's catalysing effect on digital transformation, this research informs strategic decision-making for business leaders, policymakers, and scholars seeking to leverage digital technologies for resilience and growth.

Ultimately, this research aims to provide actionable recommendations for organizations seeking to harness the potential of digital transformation, mitigate the risks associated with crisis-induced disruptions, and cultivate a sustainable competitive advantage in an increasingly digital landscape.